HOW AND WHEN WE COLLECT INFORMATION
Personal Information. We collect Personal Information at the time you provide it to us, including through sign-up forms and as part of your registration for an account, product, or service, promotion, or contest from our Services. In addition, we collect personal information from communications with site visitors.
Device Information & Usage Data. Device Information and Usage Data may be passively or automatically collected when you use the Services (that is, gathered without your actively providing the information) using various analytics and reporting technologies, such as cookies, web beacons, locally stored objects, and mobile device identifiers and SDKs, and other similar methodologies as well as similar technologies developed in the future. Please note that we use cookies when you sign in to keep track of your personal session.
Payment Information. Please note that your credit card or other payment information will only be collected if you choose to purchase a subscription to our Services. If you do make such a purchase, our payment processing partner will collect your payment information and process your payment. We do not store any credit card information or share it with anyone other than our payment processor.
HOW WE USE INFORMATION
In general, we use Your Information to:
operate, audit, improve, optimize and provide you with our Services;
provide customer service and support;
enhance security, monitor and verify identity or service access, combat fraud, spam, malware or other network and/or information security risks;
detect bugs, report errors and perform activities to maintain the quality or safety of our services;
conduct research and development;
understand you and your preferences to enhance and personalize your experience;
personalize ads and display and measure engagement with advertisements across different devices and sites (for more information, please see the “Targeted Advertising” section below);
maintain legal and regulatory compliance.
More specifically, we may use your Personal Information to:
respond to your requests and other communications;
send you information related to our Services, including confirmations, invoices, technical notices, updates, security alerts, training and support and administrative messages;
develop and send you marketing, sales and promotional communications about our Services or third-party partners (where this is in accordance with your marketing preferences);
process and deliver rewards and/or contest entries.
We may use any phone numbers you provide to call you or send you text or in-app messages related to certain features or your activity on this site.
We may use publicly available Personal Information posted on social media profile information including photos for purposes of assisting us, and our marketing partners with marketing and advertising activities and with contact management.
We use anonymized Usage Data for any legitimate business purpose, including to help us develop and maintain the appropriate features, functionality, and user experience and to create analytics reports and case studies.
HOW AND WHEN WE SHARE AND DISCLOSE INFORMATION
We will not transfer, license, or sell your Personal Information to unaffiliated third parties for marketing purposes unless we have your express, prior consent.
We may share and disclose Your Information:
With trusted service providers that assist us with the operation and maintenance of the Services. For example, we may contract with third parties to facilitate purchases from the Services, process payments, host our servers, provide security, and provide production, fulfillment, optimization, analytics, reporting, and software maintenance and development services. Our service providers will be given access to your Personal Information only as is reasonably necessary to provide the services for which they are contracted.
Pursuant to a change of control, or sale or transfer of part or all of our business or assets to another organization, such as in the course of an acquisition, sale, consolidation, merger, bankruptcy or liquidation.
If we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary (i) to satisfy any applicable law, regulation, legal process or enforceable governmental request (such as for example, to comply with a subpoena or court order), (ii) to detect, prevent, and address fraud, any other illegal activity or harm to us or our users, and (iii) to investigate, respond to, or enforce violations of our rights or the security of our Services.
With your express consent or instruction.
As part of our participation with third party analytics partners to monitor and analyze Web traffic and to keep track of user behavior on this site.
We may share and disclose anonymized, aggregated Usage Data without restriction for any legitimate business purpose.
Transfer Outside Country of Residence. In general, any Personal Information we may collect may be stored and processed in our servers located in the United States or in any other country in which we, or our affiliates, subsidiaries, or agents maintain facilities. By using this site, you consent to any such transfer of Personal Information outside your country of residence to any such location.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
TARGETED ADVERTISING
We engage certain third-party service providers to serve advertisements on our behalf across the Internet and to provide analytics services. We may also participate in third-party affiliate advertising and allow third-party affiliate links to be encoded on some of our pages. This means that a third party may earn a commission when you enter the Services from, or make purchases via, third-party affiliate links.
Our advertisers or the ad networks that serve advertisements may utilize cookies or other similar tracking technologies (including within the ads) to collect anonymous Device Information and Usage Data. This information may be used by us, our service providers and their clients in aggregated, anonymous form to, among other things, analyze and track aggregated data, determine the popularity of certain content or products, measure the effectiveness of ad campaigns, determine the proper amount of repeat views of a given ad, and deliver advertising and content targeted to your interests on our Services and outside of our Services on other websites (also known as “interest-based advertising”). These service providers are prohibited from collecting any Personal Information from you and we do not share any of your Personal Information with them.
You have a choice about participating in interest-based advertising. If you wish to opt out of such participation, you have a few options:
On your mobile device, you can visit https://youradchoices.com/appchoices to learn about and download the Digital Advertising Alliance’s opt-out app, which allows you to opt your mobile device out of interest-based advertising from participating companies.
Your device settings may allow you to limit the use of information from your device in interest-based advertising through your browser’s settings (such as under the “Security & Privacy” settings of the Safari app on an iOS device) or an “Opt Out of Interest-Based Ads” setting (on an Android device).
You can learn more about advertising networks and interest-based advertising, and your ability to opt out, by visiting the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices
In providing you with transparency and choice regarding interest-based advertising, we are acting in accordance with our commitment to the Digital Advertising Alliance’s Self-Regulatory Principles. To learn more about these Principles, please visit http://www.aboutads.info/consumers
YOUR CHOICES WITH RESPECT TO YOUR INFORMATION
Under certain laws, including as described below with respect to the GDPR and CCPA, you may have the right to: obtain confirmation that we hold Personal Information about you, request access to and receive information about the Personal Information we maintain about you, receive copies of the Personal Information we maintain about you, update and correct inaccuracies in your Personal Information, object to the continued processing of your Personal Information, and have the Personal Information blocked, anonymized or deleted, as appropriate. The right to access Personal Information may be limited in some circumstances by local law, including as described above under California law. If you qualify, in order to exercise these rights, please contact us as described under “Contact Us”. Note: under certain laws, certain Device Information may qualify as Personal Information for the purposes of such laws.
You may opt out of promotional communications by sending us an email at the email address below under “Contact Us”. We may ask you to provide additional information for identity verification purposes, or to verify that you are in possession of an applicable email account.
Please understand, however, that we reserve the right to retain an archive of such Personal Information for a commercially reasonable time to ensure that its deletion does not affect the integrity of our data; and we further reserve the right to retain an anonymous version of such information.
You can opt out of the collection and use of certain Device Information and Usage Data, which we collect about you by automated means (such as cookies) by changing the settings in the device or computer you use to access the Services. In addition, your browser may tell you how to be notified and opt out of receiving certain types of co
okies. Please note, however, that without cookies you may not be able to use all of the features of the Services.
The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
Some Web browsers have a “Do Not Track” feature that signals to websites that you do not want to have your online activity tracked. Because each browser communicates “Do Not Track” signals differently, we do not respond to “Do Not Track” signals at this time.
SECURITY
We use commercially reasonable methods of protecting your Personal Information. Nevertheless, we cannot guarantee the safety or security of any Personal Information. Transmission of Personal Information over the Internet cannot be made completely secure. For that reason, you agree to transmit Personal Information to us solely at your own risk. If you believe your Personal Information is being improperly used by us or any third party, please immediately notify us via email at bradybrand.com.
TERMS FOR SPECIFIC TYPES OF USERS
EEA Residents
This section of the Privacy Policy is applicable to residents of the EEA. The EEA consists of the member states of the EU, i.e., Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom, and Iceland, Liechtenstein, and Norway. This section also applies to residents of Switzerland and the United Kingdom. Residents of the EEA, Switzerland and the United Kingdom are referred to here as “EEA Residents”.
Since May 25, 2018, all processing of Personal Information of EEA Residents is performed by us in accordance with the General Data Protection Regulation (2016/679) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons regarding the processing of Personal Information and on the free movement of such data (“GDPR”).
Under the GDPR, we are the controller and a processor of the Personal Information of EEA Residents. Our purpose for collecting and processing Personal Information from EEA Residents is to obtain contact information, to substantiate such information and to provide the Services. The legal basis for collecting Personal Information is your consent. You may withdraw consent for obtaining such communications by following the “Unsubscribe” instructions on any communication or by contacting us at support@bradybrand.com.
If you are a resident of the EEA and believe that we have Personal Information about you, and you wish to access or correct the Personal Information that we have about you or have any questions relating to the processing of your Personal Information, please contact us at support@bradybrand.com with the subject line “GDPR Data.”
International Data Transfers. If you are resident outside the United States, including in the EEA, we transfer Personal Information provided by you for processing in the United States. Under the GDPR, we are considered a “controller” and a “co-processor” of the Personal Information of EEA Residents. By providing Personal Information to us for the purpose of setting up an account, obtaining Services, or adding yourself to our contact lists, you consent to the transfer of your Personal Information to the United States. The transfer of your Personal Information to the United States is necessary for the performance of a contract between you and us for obtaining Services.
California consumers
This section pertains to the rights of individuals or households in California (“California consumers”).
Under certain circumstances, California Civil Code Section 1798.83 states that, upon receipt of a request by a California consumer, a business may be required to provide detailed information regarding how that business has shared that customer’s Personal Information with third parties for direct marketing purposes. However, the foregoing does not apply to businesses like ours that do not disclose Personal Information to third parties for direct marketing purposes.
he CCPA (California Civil Code Section 1798.100 et seq.) provides California consumers with additional rights regarding Personal Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular consumer or household. The categories of Personal Information we collect are generally described above but differ for individual consumers depending on the services used by such consumers.
Under the CCPA, qualifying California consumers may have the following rights:
Right to Know and Right to Delete.
A California consumer has the right to request that we disclose what Personal Information we collect, use, disclose and sell. A California consumer also has the right to submit requests to delete Personal Information.
When we receive a valid request to know or delete from a California consumer, we will confirm receipt of the request within 10 days and provide information about how we will process the request, including our verification process. We will respond to such requests within 45 days.
Right for Disclosure of Information.
A California consumer may also submit requests that we disclose specific types or categories of Personal Information that we collect.
Under certain circumstances, we will not provide such information, including where the disclosure creates a substantial, articulable, and unreasonable risk to the security of that Personal Information, customers’ account with us, or the security of our systems or networks. We also will not disclose California consumers’ social security numbers, driver’s license numbers or other government-issued identification numbers, financial account numbers, any health insurance or medical identification numbers, or account passwords and security questions and answers.
Submitting Requests. If you are a California consumer and would like to make any requests under the CCPA, please see the “Changing and Deleting Personal Information” the section.
Verifying Requests. If we receive any request, we will use a two-step process for online requests where the California consumer must first, clearly submit the request and then second, separately confirm the request. We will use other appropriate measures to verify requests received by mail.
To verify a request, a California consumer must provide a business with sufficient information to identify the consumer, such as name, e-mail address, home or work address, or other such information that is on record with us so that we can match such information to the Personal Information that we maintain. Do not provide social security numbers, driver’s license numbers, account numbers, credit or debit card numbers, medical information, or health information with requests. If requests are unclear or submitted through means other than outline above, we will provide the California consumer with specific directions on how to submit the request or remedy any deficiencies. If we cannot verify the identity of the requestor, we may deny the request.
Children under 13
The Services are only available to users over the age of 16. Even so, we are committed to preserving online privacy for all of its website visitors, including children. Consistent with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect any personal information from children under the age of 13, and we delete any such information we become aware of. If you are a parent or guardian and you believe your child has provided us with Personal Information, please contact us at us as provided below under “Contact Us,” and be sure to include in your message the login information, if any, that your child submitted.
CHANGES
We reserve the right to change this Privacy Policy at any time. We may inform you about any material revisions. All changes are effective on the date listed at the top of this page and will apply to all information that we have about you. Your continued use of the Services after any change is posted indicates your acceptance of this Privacy Policy and your continued consent to our processing of your Personal Information in the manner set forth herein. If at any point you do not agree to any portion of the Privacy Policy, you should immediately stop using the Services.
CONTACT US
If you have any questions regarding this Privacy Policy, or our information collection, storage, and disclosure practices, please contact us at
support@brady.brand.com.
